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Introduction to Public Opinion Research
Introduction to Public Opinion Research
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About This Course

The French registration page will be made available soon.

If you wish to be notified of upcoming session dates, please email us.

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Advance your career by learning more about public opinion research!

Introduction to Public Opinion Research is the first of its kind. It introduces participants to the skills and knowledge required to conduct in public opinion research. Public opinion research (POR) is an important communication instrument for governments and not-for-profit organizations. It plays a key role in assessing the effectiveness of their policies, programs and services. This course will explore the fundamentals of POR.

This course has been developed with Public Services and Procurement Canada and is taught by leading industry practitioners who also teach at Algonquin College.

The course will be delivered in English with simultaneous translation services available in French.

In order to successfully complete the course, participants must:

  • attend 16 hours of virtual instructor-led training (one 4-hour session per week for 4 consecutive weeks)
  • work on case studies (possibly in groups) and attend online group discussions

Prerequisites

  • Participants are advised to install the desktop version of Power BI
  • Participants must attend an introductory course on Power BI
    • Note: You will need to login to GCcollab and download the recording.

Who Should Attend

This course is well suited for professionals who want to:

  • understand the principles and best practices of POR
  • conduct a POR project

What You’ll Learn

Through applied exercises using questionnaire design and base analysis techniques, students develop a foundation in POR.

Topics include:

  • research design
  • qualitative and quantitative research
  • fundamental data analysis using Power BI
  • storytelling using POR results

Course Materials and Fees

Additional Notes

Contact

For more information about individual or group registration or to be notified of upcoming dates, please contact us.

Call: 1-833-282-6852

Email: training@algonquincollege.com

$ 595
4 Days
Select a Session
20/01/2025 - 06/02/2025
Quantity

If you are registering 8 or more participants in one class, please contact us for group registration.

Courses are posted up to 12 months in advance.

For learners requiring special accommodations, please visit Documentation Requirements | Centre for Accessible Learning (algonquincollege.com), fill out the required form and send supporting documentation to trainingacct@algonquincollege.com. Please note that we need a minimum of three business days to accommodate your request.